The Crafty Marketer

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There's marketing and there's Crafty Marketing. One is a job; the other is a professional craft. This practical guidebook will explain and show you, step-by-step:

Just what is craft. How the realm of marketing is bigger than you think. How to think like a Crafty Marketer. Why Crafty Marketing gets better results for the organization than does regular marketing. How the included systematic, sequential Method guides building marketing programs that win in the marketplace. Why and how Crafty Marketers get promoted faster and become chief marketing officers. How you can use the array of included Tools and Techniques to do everything in marketing, including advanced processes to build & manage marketing teams, evaluate marketing initiatives, and score customer relationships.

Author Fred DiAddezzio, J.D., former CMO, has been practicing Crafty Marketing for over thirty years. He learned it the hard way, from the bottom - up. Let his pain be your gain.