A Century of Powerful Disney Insights

In over 100 years, The Walt Disney Company has emerged as one of the most successful entertainment entities across the globe. In this, the first of two volumes, we study the first 50 years of Disney, beginning with Walt and Roy. We look at major milestones and not only see the evolution of an organization begun in a garage, but how it truly became so beloved to millions around the world. From Oswald the Lucky Rabbit and Mickey Mouse through Snow White and Cinderella, from the Mouseketeers to Mary Poppins, and from Disneyland to Walt Disney World, we share stories and insights from 1923 to 1973. We hope you'll be inspired with ideas and how you can apply these stories to your own life and work. Join J. Jeff Kober, Disney author, former Disney Institute leader, and the foremost analyst on Disney best-in-business practices on this magical journey.