ACCOUNTANTS! Go Narrow focuses on the power of industry specialization and on helping professionals develop the business acumen to become better business advisors to clients in their chosen industries. Accounting is one of the best professions on the planet. But, if you're running an accounting firm, you know that it's filled with challenges and frustrations like: - The seasonal nature of the work - The peaks and valleys in revenue - Undependable referral sources - Unhappy clients - Recruiting and retaining a great team, and - Standing out in a competitive industry What if there was a better way? What if you could: - Enjoy a steady torrent of income all year long. - Do only the work you really love. - Be seen as the go-to authority in your field. - Have a team that always has your back. - Draw clients to you like a magnet - clients who become your best ambassadors?
Well, that's not a pipe dream. That's what Alice Lerman of Lerman Strategies helps accounting firms do. In this book, she shares a road map to help your firm create: - A brand that shines in the market - More revenue - A stronger team - Clients who are your raving fans
For Your Firm For sustainable growth, you want your firm to be the preferred "trusted advisor" for your clients. Being a trusted advisor with the ability to guide clients through their business challenges requires deep industry expertise that's recognized in the markets you serve. That industry experience and knowledge must be embedded in how you serve your clients and face the marketplace. For Your People Specialization is the road to career success for almost every accounting professional. While niche expertise in a service line is one route to specialization, the focus of this guidebook is on specialization in a chosen industry. This industry specialization road map to career success has been Alice Lerman's focus as an advisor to accounting and consulting firm management and as a career coach for their professionals. This should also be the focus for you and most of your firm's professionals. While there are many industries and sectors to consider as you decide what your firm's specialties will be, building that industry depth and expertise follows the same model and process applied across industries. This guidebook provides a universally successful method, a step-by-step approach you can apply to building expertise and visibility for your firm's chosen industry(ies). Your employees' career development in their chosen professions has two components. First, they need to establish their foundational technical expertise so they can provide clients with excellent engagement deliverables. They'll be satisfied and rewarded because they have delivered the service for which the firm was paid. But after they build competence and confidence in their basic technical skills, these professionals can work on building knowledge and a network in their focus industry. Their career progress and satisfaction can grow exponentially as they combine technical service delivery skills with confidence and contributions as thought leaders in their chosen industries. Your firm's professionals will gain career satisfaction and will command higher fees because their value to clients goes beyond a service-for-a-fee, transforming them into true business advisors and the client's first choice, at that!
