Fooled by Early Adopters

STOP WASTING MONEY ON PREMATURE SCALING"When is the right time to scale my startup?" Start too early, and you might chase the wrong customers. Start too late, and you might miss your only window of opportunity. The wrong time could cause you to lose millions, if not your entire company.

Fooled by Early Adopters is a leadership fable that follows the journey of Jonathan Reeves, a serial entrepreneur faced with this very challenge. Jonathan had success with his first startup, so he should already know everything he needs to know, right?

Unfortunately, things aren't so simple with his second tech startup. After turning a few pilots into paying customers, Jonathan raised Series A funding to begin scaling his company.

But now, after six months of hard work and a new sales team, that funding is about to run out. What's gone wrong? Is his company entering a death spiral? Is it already too late?

Fooled by Early Adopters details the key moments in Jonathan's journey as he struggles to get his company back on track. Through Jonathan's story, readers will:

Learn practical and memorable examples of lean startup concepts Understand how these concepts are used in the business world Be equipped to apply these lean startup concepts to their own company

Whether you are starting your first or fifth company, launching a new product, or struggling to grow your business, the lessons in Fooled by Early Adopters will help you chart a path to finding product/market fit and give you confidence that you are spending the right money on the right things at the right time.