Feeling Machines That Think

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Sales is a challenging profession; it’s undoubtedly not for everyone due to the continual pressure to outperform and impress clients. Long-term success in sales jobs is unlikely for those business owners, salespeople, CEOs, and leaders who do not comprehend the science of persuasion, the impact of a fixed vs. growing mindset, and how to encourage prospects to say Yes to their requests. The main takeaway from the book is that individuals are feeling machines, not thinking robots that think. People experiencing emotions first then justify them with logic.

Reps need to understand how important it is to establish a long-lasting rapport with their clients if they want to succeed in sales. Relationship building creates trust, and business happens when trust is there. They will discover in this book why they should never overpromise and underdeliver, why they should always keep their word, and why they should always own up to their errors. They will be able to conduct business with the customer for many years to come if they can build this kind of trust.