Type for Type: Custom Typeface Solutions for Modern Visual Identities

Victionary

Type for Type: Custom Typeface Solutions for Modern Visual Identities
Format
Hardback
Publisher
Viction Workshop Ltd
Country
Hong Kong
Published
25 October 2019
Pages
300
ISBN
9789887903420

Type for Type: Custom Typeface Solutions for Modern Visual Identities

Victionary

Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term.

Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, featuring cover stories that offer insights by some of the top design studios in the industry as well as compelling project and technique-related details to inspire both designers and clients alike.

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