BranD No.57: Four Legs of Self-Publishing

In the era of market segmentation, individual reading needs have become more and more obvious, and the form of publishing has been redefined accordingly. As a result, self-publishing has rapidly developed into an emerging power in the publishing industry. Self-publishing not only satisfies the individualized expression of the creators, but also explores diverse book structures and bindings from a modern perspective, breaking the previous simple way to present the works. The bookstore industry, which is closely connected with the publishing industry, also extends a branch--independent bookstore--that has a personal book selection standard. The owner of independent bookstore critically selects publications and products that are in accordance with the temperament of the bookstore. Independent bookstore plays a leading and enlightening role in the community and even the society.