Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World

In a new book by strategy consultant, J C Sum, he details what non-digitally-assimilated businesses globally have realized in the face of the Covid-19 pandemic, the need to evolve and adapt. From understanding hybrid strategy to implementing traditional and digital marketing channels, this entertaining and insightful read offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world. For the first time, Sum shares his Marketing Inverted PyramidTM , a new marketing-based fundamental business framework. As an upgrade from the traditional four Ps of marketing , this model guides an organization’s strategies and tactics, in an analogue or digital world. Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset. EVOLVE, ADAPT OR COLLAPSE reveals what businesses need to do with their marketing game to survive and thrive in transformative times. By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast. Within these pages, you will learn:

How the Digitally Evolving World Impacts Business Why Everything Starts with Marketing How to Position Your Business Against the Competition How Digital Marketing Fits In The Need for Hybrid Marketing How to Evolve & Adapt Your Business

It is time for your business to evolve, adapt or collapse!