The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral economics, management, leadership, tourism, and law, by authors who are not only professors in the education industry, but also state officers holding governmental positions and managers of successful companies. This pool of expertise will provide readers with an objective and well-rounded overview of recent economic developments, risks, challenges and opportunities in Vietnam.Each of these peer reviewed papers will give readers an understanding about specific aspects of Vietnamese business and economy such as the shopping orientation in Vietnam studied through an analysis of the case of supermarkets in Ho Chi Minh City or how the universities perform their brand by studying the affection of perceived service quality, and sectors of leadership including women’s leadership styles in Vietnamese SMEs.Further topics addressed include the impact of ethical leadership to organization reputation, the role of job motivation with the organizational commitment, and how the capital intensity, capital productivity affects the labor productivity, alongside papers on firm performance addressing the role and effectiveness of independent directors and foreign ownership. The book concludes with a survey of tourist, laying out to the reader the demands of the impact of inbound tourism in the Mekong downstream countries.