Customer Needs And Strategic Management: Left-right Circles Analysis

Andrew Chi-fai Chan (The Chinese Univ Of Hong Kong, Hong Kong),Joseph H L Ko (.),Conrad Wong (Yau Lee Holdings Limited, Hong Kong),Diamond Tai (The Chinese Univ Of Hong Kong, Shenzhen, China)

Customer Needs And Strategic Management: Left-right Circles Analysis
Format
Hardback
Publisher
World Scientific Publishing Co Pte Ltd
Country
Singapore
Published
17 July 2022
Pages
184
ISBN
9789811252884

Customer Needs And Strategic Management: Left-right Circles Analysis

Andrew Chi-fai Chan (The Chinese Univ Of Hong Kong, Hong Kong),Joseph H L Ko (.),Conrad Wong (Yau Lee Holdings Limited, Hong Kong),Diamond Tai (The Chinese Univ Of Hong Kong, Shenzhen, China)

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Often, ‘Customer First’, or even ‘Customer as the Sole Purpose’, has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.This book develops a ‘Left-Right Circles’ theory where customer needs are depicted as the ‘Left Circle’. The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The ‘Right Circle’ in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.