Digital Marketing Concepts and Applications

We are passing through a new phase of digitalization and innovation, whereby the Internet is the hub of this transformation. New methods are emerging that is replacing traditional methods of doing things in many areas including the workplace, research, military, space, medicine, education, transportation, media and communications, trade and many others.This development has also bring with it many challenges, especially in this early stages of disruptive transformation, where there is inadequacy of trained personnel who can provide the necessary technical support to those companies and individuals who are newly being introduced to digitalization.Some of the other sectors equally experiencing rapid innovation include ecommerce, social media, advertising and digital marketing. Therefore, it has become quite important to provide resources to guide trainers, learners as well as users as they progress into the new digital age.This book and previously published editions is aimed at providing the necessary resources and guides that will help readers to understand the workings and application of digital marketing concepts in their businesses and private lives.