The Signature Service Strategy: How to Create a Super CRM Machine

Customer service is the new marketing. It is the absolute best strategy that any business can have. If your organization is like most, the service quality is not nearly where your customers want it to be. The telltale signs include poor customer reviews, complaints, customer defection and low sales volume. Are competitors gaining ground? These are worrisome problems that all trace back to service. Most service improvement efforts are piecemeal and short-term. How do Apple, Disney and Southwest keep their customers happy and coming back over and over?This guidebook shows how you can turn your organization into a Super CRM machine and deliver VIP service to all customers. Implement the Signature Service Strategy and transform the culture of your own organization, and everyone wins!