Think in Colour

A kaleidoscopic view of the work of Belgian graphic design firm Visionandfactory

Visionandfactory, established in 1990, has long played a prominent role in the Belgian and international graphic design scene. From its foundation, the studio has established a reputation for a rich culture of experimentation, an innovative combination of analog and digital techniques and an eagerness to tackle even the most difficult of projects. The studio’s key figure is Hugo Puttaert (born 1960), designer, professor, editor, publisher and hugely influential figure in the design world. Think in Colour offers a selection of the firm’s work, a kaleidoscopic view of Visionandfactory’s output. Text from Pattaert not only contextualizes these selected works through insights into the studio’s history and work processes, but also gives the reader a glimpse into his vision of design as a discipline and the social responsibility of the designer. With a split-fountain cover that reveals its color when touched and hundreds of full-color pages, this book illustrates Visionandfactory’s motto–Think in color.