How to be Dutch

After the success of his book ‘How to Be Orange: An Alternative Dutch Assimilation Course,’ Comedian Greg Shapiro now writes the questions that SHOULD be on the Dutch Citizenship Exam. How to Be Dutch makes you redefine the Holland you thought you knew. Shapiro examines the dialogue from Pulp Fiction to ask: how many ‘little differences’ have changed? And he asks pressing questions, such as: ‘If Holland is the Drug Capital of the world, why is it so hard to get antibiotics?’ to altogether new forms of retail and of their spatial expression. This is what this new yearbook takes a look at. It provides a current overview of innovations in multi-channel commerce, from pioneering in-store technology to new products, materials and lighting solutions at the point of sale. More than 50 current examples of best practice, from temporary popup stores and avant-garde brand worlds to hybrid retail centers, present an inspiring international cross section.