Strategy = Execution: Faster Improvement, Renewal, and Innovation in the New Economy

Strategy = Execution is for leaders, professionals and entrepreneurs who view strategy execution, rather than strategy definition, as their principal job. Organisations currently find themselves in a new economy, where they are either being disrupted or are causing disruption. Continuity is no longer a given.

Only one law applies: strategy = execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than a perfectly mapped out strategy based on feasibility and predictability.