The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems

Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepreneurship.

There is now more pressure on established companies to innovate. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualisations, templates, tools and methods that can be easily applied to develop new products and business models.

‘A key reading for leaders that outlines how to effectively innovate for the future and boost growth while running the core business.’ - Alex Osterwalder, co-author of Business Model Generation

‘This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business.’ - Jury CMI Management Book of the Year

‘Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology - applying Lean Startup principles and more - for building a culture of innovation.’ - Ben Yoskovitz, co-author of Lean Analytics and founding partner at Highline BETA