Why Innovation Fails: And how to succeed in seven steps

Exploring the dos and don'ts of sustainable corporate innovation, this book explains the most frequently made mistakes and highlights the most common pitfalls in the innovation process. To remain successful, organisations must be able to respond effectively to the fast pace of change or even stay one step ahead of it. To make this possible, it is crucial to look at the future in the right way. This means embracing uncertainty, seizing opportunities and recognising threats in good time. Through the author’s insightful and knowledgeable text, you will gain greater insight into the technological evolutions of the next 10 years and discover how this insight can be turned into a concrete approach that will build future-proof and successfully innovating companies and organisations. AUTHOR: Joachim De Vos is CEO TomorrowLab & Living Tomorrow
Entrepreneur
Professor at Ghent University
International keynote speaker
Futurist / Strategic Scenario Planner. SELLING POINTS: . Insights into the process of corporate and managerial innovation translated into a precise and practical approach . Unique look behind the scenes of well-known innovation cases . From one of the founders of Living Tomorrow, the House of the future