Forging Mettle: Nrupender Rao and the Pennar Story

Most business leaders trace their journeys on their balance sheet level, counting how their profits have grown under their business acumen and the speed with which they accumulate fame, fortune and sometimes a cult of personality. With ethics and social and environmental concern are at the core of their vision and mission, the Pennar group stands tall among manufacturing companies in India. The founder, Nrupendar Rao, never saw balance sheet as the right metrics to measure success and instead focused on building a conscious business, a rare practice in his industry. Forging Mettle is the story of how Nrupendar took a different approach to business and life and showed others that profits are possible without chasing numbers. Written by seasoned journalist Pavan Lall, the book presents a unique perspective on business and social responsibility.