Many businesses often get too caught up with generating more sales, that they begin to get lax about receivables- with credit sales, receivables and cash flow management often getting overlooked, taking a backstage, until it begins to pinch hard and feel where it hurts. Managing your credit sales and accounts receivables therefore must be a TOP priority for every business. Credit Management is at the heart of an organizations' very survival. Studies carried out on the growing sickness in industries and businesses reveal that BAD DEBT is the ONE major cause for bankruptcy. One cannot afford to take this area of credit control and accounts receivables management so lightly, as too many companies everyday are mounting with debts that are increasingly doubtful of recovery. Managing Credit and Collecting Money, on time, every time, therefore are the 2 most important and vital factors which decide the fate of any business! Predictions confirm that outstanding receivables will rise even more, thus making Credit Sales and Accounts Receivables as a top priority for CFO's to enhance liquidity and optimize working capital. 'Credit Sales & Accounts Receivable Management' would thus help you- by covering the necessities in credit sales, accounts receivables and cash flow management right from of how bad debt occurs with methods to prevent the same, through the steps of an effective collection call (both on phone & face to face) with emphasis on the importance of documentation, reports, procedures for systematic follow-up; including series of emails & general tips for chasing your money too, especially in these precarious times, by encouraging proactive methods! A must book for every Sales Professional, Credit Control, Accounts Receivable and Collections Professional!