Using real-world examples of what may go wrong during a crisis, the author of "Effective Crisis Management" intends to infuse some realism and insight into the incident response and crisis management field.Written by an Executive and Board Advisor who has dedicated over 25 years to improving both the strategic and tactical response to crises, this book guides the reader through a series of episodes designed to help individuals grasp the factors at play in directing a successful crisis response.Following the steps outlined in this book, readers can uncover and make the most of the many insights and unrealized possibilities afforded by earlier catastrophic events.