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In India, the English-language media is considered the 'national media', while vernacular media remains 'regional '. However, from the 1980s onwards, demographic changes and growth in literacy in the Hindi heartland broadened the market for Hindi newspapers.
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In India, the English-language media is considered the 'national media', while vernacular media remains 'regional '. However, from the 1980s onwards, demographic changes and growth in literacy in the Hindi heartland broadened the market for Hindi newspapers.