Ideas for Change is an independent project to help improve the effectiveness of citizen activism. It’s a ‘tool kit’ of around one hundred strategic principles and campaign tactics that - across the centuries - have changed the world for the better. Ideas for Change emerged from the arenas of information rights and privacy, but its principles should benefit any aspect of direct action. If you look closely at the most successful privacy campaigns of the past forty years, you’ll see a clear reflection of the most celebrated actions of the peace movement, consumer rights and environmental activism. The principles of strategy are immutable.