Influence: Powerful Communications, Positive Change

When you want to change the world, how do you get
the world on board?

Influence is the communications
playbook changemakers, entrepreneurs and aspiring leaders everywhere have
been waiting for. The book uniquely guides you through the Five Traits of
Influence, step by step. You will activate your purpose, identify your
audiences, build your brand, construct a communications plan and master core
skills. These skills cover behaviour change, body language, persuasive
conversations, killer content, storytelling, writing craft, PR and
TED-standard public speaking.

Inside, you will find expert insights,
practical tools and handy quick-reference summaries. Accompanying all this is
your personal Influence Canvas, where you can plot your progress. Additional
resources can also be freely downloaded from the book’s website. Whether you
are flying solo or want to build up a business or movement, Influence will
become your go-to coach for leading positive change through powerful
communications.