How to Create Better Ideas: Connecting the Left and Right Brain in the Design Process

How to Create Better Ideas’ gives insight in the
design process and how to create better ideas with examples ranging from
Precious Plastic to the Sheltersuit. It is divided into two sections: the
right and left brain. The first part analyses the general design process. The
second part introduces six self developed methods that teach you to create
more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like
to learn and understand design more in-depth. For anyone who wants to know
the answers to these questions: what is design, what is creativity, what
mentality and conditions are needed to guarantee a productive design process.
For design educators and students, and for those working with designers as a
client or commissioner. But definitely also for design professionals that
want to boost their ability to create visual ideas.