Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Creativity in Business is the basic guide for
idea generation and selection. It focuses specifically on business and
education.

The book outlines the 4 step creative process:

• Ask the right questions

• Generate a lot of ideas

• Select the right ones

• Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity
happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the
management book on applied creativity- which has already inspired tens of
thousands of managers, teachers, and students around the world. Now this book
is made available again in a revised version, with a new title, subtitle,
partial content updates and cover design, all intended to position this
creativity classic and to emphasize its attractiveness as a basic guide for
businesses and organizations that wish to become more creative.