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Although there is intellectual property protection in China, many companies, wary of China’s much-publicized reputation for counterfeiting and piracy, fail to enter the largest developing market in the world because of an excess of caution. By detailing protection procedures that work, this practical handbook aims to open the door to a secure presence in the Chinese marketplace. Chinese Intellectual Property Law and Practice covers every step a company’s counsel or patent agent needs to take, from registration of rights to invoking the effective enforcement methods now in place under Chinese law, in order to ensure effective protection of copyrights, patents, trademarks, trade names, trade secrets, and licensing arrangements in China. Written by a panel of active Chinese trade authorities - including practicing lawyers, academic specialists, and even a private investigator - the book shows how to: transfer intellectual property when investing in China; license products and services successfully in China; challenge unfair trade activities successfully via the US International Trade Commission and other non-Chinese authorities; use Chinese media and communications to undermine piracy and foster good will; secure strong judicial enforcement against copyright infringement; combat creative theft of IP rights, especially on the Internet; and evaluate the efficacy of a factory raid. Also included are numerous case studies from specific industries (including software, sporting goods, publishing, and luxury goods), a model contract, a bibliography, and a list of web sites.
