For the contributors to In Fashion: Culture, Commerce, Craft, and Identity being in fashion is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft, manufacturing, packaging, marketing and archives. The book’s international cast of authors engage in fashion from various disciplinary, professional, and creative perspectives; i.e., anthropology, archaeology, art history, cultural studies, design, environmental studies, fashion studies, history, international relations, literature, marketing, philosophy, sociology, technology, and theatre.

In Fashion has five sections:

* Fashioning Representations: Texts, Images, and Performances;

* Fashionable: Shopping, Luxury, and Vintage;

* Fashion’s Materials: Craft, Industry, and Innovation;

* Museum Worthy: Fashion and the Archive;

* Fashioning Cultural Identities: Case Studies.