How can we build a kinder world for our families, our businesses, our society and ourselves? Gentle Action explores ways in which we can exercise more effective, creative and non-invasive action from the local to the international level. The book is packed with examples of ways in which individuals and groups have totally transformed economies, societies and situations by means of gentle and creative actions. It also highlights those far-too-many cases in which well-meaning attempts to help or to provide aid have gone disastrously wrong; wrong because the organizations involved were over rigid, failed to understand the complexities involved and operated from ‘outside the system’. This is an invaluable resource for everyone from CEOs, policy makers, community leaders, opinion makers, aid organizations, business groups, consultants and politicians as well as parents and indeed anyone who is trying to make a difference.