Stile Ducati: A Visual History of Ducati Design

The official book to discover Ducati’s glorious history: unparalleled tradition made of innovation, Italian style and sport victories that started 90 years ago. Since 1926 Ducati has been creating emotions. Excellence born in Italy, in Borgo Panigale, where it continues to grow year upon year. The history of Ducati is driven by a unique engineering talent that has always generated motorcycles of unmistakable design and most profound sporting spirit. Ducati was founded on 4 July 1926 almost as a dream, thanks to the will of the three brothers Adriano, Bruno and Marcello Cavalieri Ducati, supported by their father Antonio. It is fitting to define Ducati’s history as a dream, because the adventure began in a dark laboratory in the centre of Bologna, in Via Collegio di Spagna 7, when the work force consisted of just two workers and a secretary. Probably not even the Ducati brothers could have imagined what that small laboratory would one day become. Two employees at the small laboratory became almost 1200 in 1936, and the company grew in overwhelming fashion. If we look back, and think of that small condenser built by two workers in 1926, we are amazed and can truly see how compelling and fascinating the story of this company is, a company born almost by chance but always steered by passion and love.