Management of Cultural Firms

Cultural organizations play a variety of roles in contemporary society: they may be tools for cultural diplomacy, tourist attractors, educational and research-oriented institutions, relevant brokers for social inclusion. They therefore need to respond to the expectations of multiple private and public actors. This book explores their specific conditions for long-term viability, which are dependent on a complex interplay between economic and non-economic factors. Cultural organizations - private, nonprofit and public - are analyzed in their structural components and in their interactions with market and institutional players. The relationship between operating decisions and results is taken into consideration, in order to highlight the drivers of economic results.