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Home / Valor Absoluto: Lo Que Realmente Influye en el Consumidor en la Era de la (Casi) Perfecta Informacion
Valor Absoluto: Lo Que Realmente Influye en el Consumidor en la Era de la (Casi) Perfecta Informacion
Paperback

Valor Absoluto: Lo Que Realmente Influye en el Consumidor en la Era de la (Casi) Perfecta Informacion

Itamar Simonson,Emanuel Rosen
$47.99
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The Influence Mix is a new way of thinking about consumer decision making and marketing. Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users and easily accessed expert opinions, everything changes.

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MORE INFO
Format
Paperback
Publisher
Urano
Country
Argentina
Date
30 June 2014
Pages
348
ISBN
9788496627987

The Influence Mix is a new way of thinking about consumer decision making and marketing. Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users and easily accessed expert opinions, everything changes.

Read More
Format
Paperback
Publisher
Urano
Country
Argentina
Date
30 June 2014
Pages
348
ISBN
9788496627987

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