Emporio Armani. Chater House

This illustrated volume is a description of the project by Massimiliano Fuksas and Doriana Mandrelli of the Emporio Armani shop in Hong Kong, Chater House. The project was born with the insight that global culture is an experimental territory of many identities. It is the encounter of diverse modes of sensing the world. Architecture and fashion are aspects of our reality that originate from the same universal culture. Architecture appears to be permanent whereas fashion is ephemeral, but the acceleration of our society puts these values in competition. The Emporio Armani in Hong Kong refuses any form of traditional architectural formalism. The real inspiration is not the decoration but the fluxes inside the shop.