En su sexto libro de negocios, el autor de best-sellers, emprendedor e inversor Gary Vaynerchuk explora las 12 habilidades emocionales esenciales que son parte integral de su exito en la vida -y en los negocios- y proporciona a los lideres de hoy (y de manana) herramientas criticas para adquirir y desarrollar estos rasgos. En este libro reflexivo y practico, Gary explora los 12 ingredientes humanos que le han llevado al exito y la felicidad y ofrece ejercicios para ayudarte a desarrollar estos rasgos. Tambien comparte cual es la "mitad", ese ingrediente emocional del liderazgo en el que se muestra mas debil y por el que se esfuerza mas en mejorar. Al trabajar con las ideas y los ejercicios del libro, le ensena a descubrir sus propias "mitades" y le ofrece una vision de como fortalecerlas. Este libro vanguardista le ayudara a perfeccionar sus cualidades y a mejorar su habilidad de liderazgo. El secreto de Gary para el exito consiste en utilizar estos 12 rasgos en distintas combinaciones, dependiendo de la situacion. Pero, ?como saber cuando hay que conjugar la paciencia con la ambicion? ?La humildad con la conviccion? Gary proporciona ejemplos de la vida real que implican escenarios empresariales comunes para mostrarte como utilizarlos juntos para obtener mejores resultados. /// In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic - or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is - that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
