In this book experienced and well known graphic designers explain us the key thoughts behind their concepts and production processes.
Ideas are not born alone. They come from a process to a large extent organised and rational but sometimes unconscious and magical. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented design. 26 designers from 15 countries show us their workspaces, their personal notebooks and their creative processes. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action. In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. AUTHOR: Miguel Angel Perez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas.