A showcase of the most innovative and successful graphic design and brand identity projects for cafes, restaurants, bars, dessert shops and bakeries This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries.
In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China’s most prestigious design and illustration awards. SELLING POINTS: . A showcase of the most innovative and successful graphic design and brand identity projects for food and drink companies . A creative, inspirational book for graphic and shop designers, publicists and entrepreneurs in the industry . Containing case studies and tips and tricks, this book is full of ideas regarding visual identity and graphic design projects 400 colour illustrations
