Color Code: Graphic Design, Branding and Identity

The book shows how colour has functions that differ from those of other design elements as shape, texture and form.
Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China’s most prestigious design and illustration awards. SELLING POINTS: . Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. . There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations