Playful Graphics: Unexpected Graphic Design

Graphic design increasingly emphasises a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. SELLING POINTS: . Playful Graphics presents a selection of outstanding graphic design projects produced to interact by designers from all over the world. . These works present users with rich visual experiences and enable readers to take action. . It focuses above all in non-digital interactivity.