Simplicity

Minimalism emphasizes extreme simplicity of form. By diminishing the number of graphic elements, the strength of each element is enhanced; or, as Mies van der Rohe famously said, less is more. Known for their simple and unassuming rules, both Nordic and Japanese design schools are the most outstanding representatives of this extending trend, used by more and more graphic designers in their creative fields, be it branding, editorial, communication or packaging, to name just a few. Simplicity collects over 100 works by graphic designers all over the world, who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. It aims to be an indispensable guidebook for designers who are looking for new ways of expression, and also a leisure book for readers who wish to learn more about the beauty of all things simple. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Professor and Graduate Supervisor. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and Professor and Doctoral Supervisor at the College of Arts and Humanities in the Macau University of Science and Technology. Fully illustrated in colour