Alfredo Cortina (Carabobo, 1903-Caracas, 1988) was not only a photographer but also a famous scriptwriter for Venezuelan radio and television, a publicist and an inventor. His urban images or landscapes, like still images from a film, in which he often shot his wife (the poet Elizabeth Schon) are an artistic and sociological treasure trove that is virtually unknown in Europe. In fact, Cortina’s images were chosen by the curator Luis Pe rez Oramas for the 30th Biennale of Sa o Paulo (2012); Pe rez Oramas defined the Venezuelan photographer’s images as an early Cindy Sherman. La Fa brica is reviving this artist in its PHotoBolsillo collection in conjunction with the Urban Photography Archive of Venezuela, an institution devoted to conserving, disseminating and researching the country’s urban memory through photography.