Reinventing the Company in the Digital Age

The seventh edition of BBVA’s annual series is dedicated to analysing the key issues of our time, with the objective of helping people understand the forces that are influencing our world. This book examines how the information technology driven revolution is influencing the very foundation of how the great majority of us work and do business. This is tantamount to discussing how the digital revolution is shaping the future of the economy, society, and our daily lives. To succeed in this new era big organisations that have until now been profitable and able to lead their industry for decades are confronted with the need for radical change. Features input from recognised scholars from around the world: Authors: Francisco Gonzalez (Chairman & CEO BBVA), Philip Evans (Boston Consulting Group), Kenneth Cukier (The Economist), Haim Mendelson (Stanford University), George Day (Wharton Business School), Joan Enric Ricart (IESE Business School), Geoffrey Moore (Geoffrey Moore Consulting), Chris Warhurst (University of Warwick), Stewart Friedman (Wharton Business School), Jeanne C. Meister (Future Workplace), Celia de Anca y Salvador Aragon (IE Business School), Alison Maitland (London Cass Business School), Peter Thomson (Henley Business School), Jacques Herzog (Herzog & de Meuron) , William Klepper (Columbia Business School), John P. Kotter (Harvard University), Carol Adams (Monash University).