Unpack Me Again!: Packaging Meets Creativity

As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. After the great success of the previous title, Unpack Me! this volume, now in paperback for the first time, focus on international packaging design reminding the reader that the presentation and look of a product can instantly upgrade its image and make the difference between a sales hit and a flop. This publication presents a rich selection of innovative, funny and creative packaging designs through showcasing a wide variety of the best, beautifully crafted projects by the most advanced, international packaging design studios. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.