A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication. Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book, now in paperback, you will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360 degrees magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . Now in paperback, this book is an intricate showcase of the different ways geometrical forms are used by contemporary graphic designers from all over the world. . A powerful demonstration of how - although depicted from time immemorial - geometrical forms can be used in fascinating new ways. . A rich source of inspiration for graphic designers. 400 colour illustrations
