Beyond The Hashtag

This book examines two collective actions set apart by nearly a decade. It studies the conversations that played out on Twitter (now X) during the 2012 Delhi rape case, also known as the Nirbhaya case, and the 2021 Farmers' agitation, where social media served as a bridge between the offline and online worlds. Asynchronous communication on social media by concerned individuals, journalists, and news organisations has been systematically collected, collated, and discussed. The book underscores the importance of research on social media activism in India, making it a significant academic resource spanning diverse disciplines. It caters to scholars and students in mass communication, journalism, new media, social media, computer-mediated communication, sociology, political science, and law. In the world of tweets and likes, this book offers insights for a deeper understanding of today's ever-evolving media landscapes.