Luxury China

Michel Chevalier

Luxury China
Format
Paperback
Publisher
Guo Ji Wen Hua Chu Ban Gong Si/Tsai Fong Books
Published
1 August 2010
ISBN
9787512500846

Luxury China

Michel Chevalier

Traditional Chinese edition of Luxury China. A practical guide book to understand how to market a luxury brand in China as well as understanding the Chinese marketing system: communication tools, channels, and culture. A must read for anyone who wants to crack the Chinese market. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

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