Customers’ attitudes and tendencies towards different E Channel Mechanisms

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I am conscious to pay for the gracious favors that I received from good hearts

by witnessing their invaluable contributions in many respects to the completion of my

thesis successfully. First and above all, I profusely thank the almighty for giving me

knowledge, health and all good souls whom I acknowledge in writing and in heart.

I would like to express my hearty thanks to my research guide

Dr.N.BHARATHI, M.Com., MBA., M.Com(FT)., M.Phil., PGDCA., Ph.D., Assistant

Professor, PG and Research Department of Commerce, Alagappa Government Arts

College, Karaikudi who is as conversant as I am in the present study. At all stages of

my research, his commitment, knowledge, guidance, kindness and flexibility fueled

me to progress without any ambiguity concerned towards a quality outcome and my

ignorance in certain areas, he never hesitated to attend to my consultations.