The Role of Social Media in IT and ITES Talent Acquisition

The chapter aims to provide an introduction to the topic of the research and assessing the significance of the study. The chapter also provides a background for undertaking the study and explains the concepts used in the study. It statesthe purpose and the objectives of the study to provide a clarity on the topic and the further research undertaken. The study also attempts to explore the usage of social media for talent acquisition process by the organisation and also its adoption by users for the job seeking activities. Manpower resource is an extremely important resource for the organisation. It helps the organisation achieve its business goals and objectives and contributes to the overall growth of the organisation. The Human Resource department of the organisation focuses on acquiring and retaining the talent in the organisation, thereby achieving the organisational objectives of having a talented workforce. Talent acquisition has been an integral function of the Human Resource department of an organisation. The focus of this function is not only on hiring people and filling the positions but hiring people with appropriate skills which meet the organisational requirement. The companies are continuously competing to acquire talented people in the organisation. The challenge also remains in terms of hiring skilled people at a shorter period

of time. The Human resource department needs to win this war of talent by understanding the talent requirementbased on the changing nature of the business and make them a part of the organisation soon.