The Transformational Power of Love Customer Service: How to Transform our Interactions with Clients, Customers and Coworkers

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The author demonstrates that incorporating love into the hard-nosed business world of profits, growth, return on investment, etc., may be a bit uncomfortable at first, but it should be strongly considered and explored when reaching any company or department goal. After all, customers willingly return to a company primarily because of the way you make them feel. And love produces a good feeling. Loving customers in a genuine and sincere way can be a strategic competitive advantage.