Strategies that add value in Brazil’s Agribusiness segments

Agribusiness is of vital importance to the Brazilian economy and the study of the strategies present in the segments of this sector, through an approach based on real cases, good practices and quality indicators, proves to be pertinent in contributing to its dissemination. This book includes an analysis of macroeconomic variables, studies of the business environment, presentation of statistical data, development of a SWOT model, and other strategic tools aimed at identifying the demands of the global market and adding value to agribusiness. Environmental sustainability practices, technological improvements and quality certifications are among the main strategies observed.