Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…
Marketing Fundamentals is an essential guide to understanding the basic principles of marketing. The book explores key concepts such as segmentation, positioning and promotion strategies. Through practical examples and case studies, it offers tools for designing and implementing effective marketing strategies. Ideal for students and professionals, it provides a solid, up-to-date foundation for addressing the challenges of marketing in a dynamic and competitive environment.
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
Marketing Fundamentals is an essential guide to understanding the basic principles of marketing. The book explores key concepts such as segmentation, positioning and promotion strategies. Through practical examples and case studies, it offers tools for designing and implementing effective marketing strategies. Ideal for students and professionals, it provides a solid, up-to-date foundation for addressing the challenges of marketing in a dynamic and competitive environment.