The persuasive power of the Universal Church of the Kingdom of God

This research aims to analyze Folha Universal as an instrument for propagating the ideology of the Universal Church of the Kingdom of God, to construct logical and argumentative explanations about persuasion in religious discourse within Folha Universal's editorials and to establish links between the content of the editorials and the main articles in the newspaper. To our knowledge, there is no research that encompasses theories related to Discourse Analysis in relation to Folha Universal. Looking at it from the perspective of French Discourse Analysis will provide other researchers with opportunities to learn about the ideology of this important media outlet. In ordinary editorials, there are always enunciators who, most of the time, are not the ones writing them, but the newspaper itself. However, in Folha Universal we noticed something different: neither the author of the text nor the newspaper are enunciators, but the Universal Church of the Kingdom of God itself.